Liz Wilcox runs a multiple-six-figure email marketing membership helping 4,000+ entrepreneurs make money with email. She’s known as the Fresh Princess of Email Marketing for her simple, unconventional approach that turns followers into paying customers without complex funnels or outdated tactics.
- Who Is Liz Wilcox?
- The $9 Email Marketing Membership That Changed Everything
- Liz Wilcox’s Email Marketing Philosophy
- Unconventional Strategies That Work
- Liz Wilcox on Survivor Season 46
- Key Lessons from Liz Wilcox’s Success
- What Makes Liz Wilcox Different
- Comparing Liz Wilcox’s Approach
- Frequently Asked Questions
- Conclusion
You’re struggling to write emails that convert. Your subscribers ignore your messages. Sales feel impossible through email marketing.
Liz Wilcox faced these same challenges before building a multiple-six-figure email marketing business. Today, she teaches 4,000+ entrepreneurs how to make real money from their email lists. Her story proves that email marketing doesn’t require fancy funnels or years of experience. It just needs the right approach.
This article covers Liz Wilcox’s journey from RV travel blogger to email marketing expert, her famous $9 membership that generates six figures, her appearance on Survivor Season 46, and the simple framework that makes her teaching so effective.
Who Is Liz Wilcox?
Liz Wilcox is an email strategist and keynote speaker who helps small businesses build online relationships and package their expertise into emails people actually want to read and buy from. She’s earned the nickname “Fresh Princess of Email Marketing” for her unconventional but honest approach.
In 2016, Liz was living in an RV with her toddler-aged daughter while her then-husband was unable to support them financially. She dove headfirst into breadwinning, using only her laptop and a spotty WiFi connection to build a business. Eight years later, she supports three households as a single mom through her email marketing expertise.
From RV Blogger to Email Expert
Liz started as an RV travel blogger and got really successful. People kept asking how she made money with a blog. Her answer? An email list. She realized she knew something others didn’t about email marketing.
Her first course had a 100% conversion rate, yielding 141 sales and $17,000. This floored her. She’d heard email marketers say 1% to 2% conversion rates were “good.” She couldn’t believe anyone would accept such low numbers. She made it her mission to teach others how to convert sales through email.
In 2022, Liz suffered a traumatic brain injury just as her business was growing exponentially. This forced her to double down on simplicity. She had to design a business that could survive without her working every minute. It turned out that simplicity leads to scaling.
The $9 Email Marketing Membership That Changed Everything
How It Works
At $9 a month, Liz’s membership helps beginners craft newsletters in 20 minutes or less. Despite the low price point, this membership is her primary income source.
Every week, members get one email marketing newsletter template with both an outline and an example version. The emails are designed to boost engagement, click rates, open rates, and sales. There’s a mix of different types and styles each week, so audiences never get bored.
The Results
Liz’s membership brought in over $600k in 2024 alone. How did she do it? By focusing on volume and creating immense value. Instead of chasing high-ticket offers, she doubled down on helping thousands of people with bite-sized, actionable content.
Members report real results: “After turning on my new emails, I started seeing sales in the first week! Sales continue to come in through my email list”.
What’s Inside
The membership includes templates, videos, Q&A calls, and an “Everything Page” with a template for every scenario. Each template comes with:
- Brief description of the email
- Video tutorial
- Subject line suggestions
- Skeleton outline template
- Detailed template
- Two swipe examples
A few times a year, Liz offers an annual pass for $108 which includes all of her other email marketing courses.
Liz Wilcox’s Email Marketing Philosophy
The Staircase Framework
Liz uses a three-step framework she calls “the holy trinity” for creating an email list of buyers: Follower to friend to customer. This simple progression helps business owners build solid connections with their audience today, not six weeks or six months from now.
Keep It Simple
Liz believes the biggest mistake in email marketing is overthinking. She sees people spending years consuming information or thousands of dollars on courses but never writing a single email in 30 days. Others try creating funnels before they’ve even sold their product.
Email marketing feels really complicated when you Google it. There are spreadsheets, math, multiple software platforms. But it doesn’t have to be that way.
Liz writes directly into her email service provider. She’s a “two-step chick.” If it’s three steps, she can’t do it. Anything that gets you in the chair hitting send? That’s what you should do.
The 20-Minute Newsletter Blueprint
Liz teaches an outline she uses for every single weekly newsletter, guaranteed to help you write emails in 20 minutes or less. This blueprint removes the paralysis many entrepreneurs feel when staring at a blank screen.
Unconventional Strategies That Work
One-Word Subject Lines
In mid-2024, Liz felt disconnected from her email marketing and stumbled upon the strategy of one-word subject lines during a live Facebook session. She challenged herself to use only one-word subject lines for the rest of the year.
The results? A surge in open rates and replies from both loyal and new readers. Her audience loved the simplicity and curiosity sparked by these subject lines. Emails with titles like “Pressure” tapped into relatable emotions, drawing readers in and starting meaningful conversations.
The Roadmap Footer
While many marketers use a “Super Signature” at the bottom of emails to promote multiple offers, Liz turned the footer of her emails into a roadmap, showing subscribers exactly what was coming up in her membership for the year. This transparency builds trust and keeps subscribers engaged.
Her Writing Style
Liz has a friendly, casual writing style that works perfectly for personal brands. She infuses her love of 90s pop culture and sense of fun into her business. She’s never had a “real job,” going from weird college gigs on Craigslist to creating her first business as an RV travel blogger.
Liz Wilcox on Survivor Season 46
The Reality TV Journey
Liz applied to Survivor because her daughter, who was 8 years old at the time, dared her. She’d always loved the show and thought she could be a character on it.
Liz competed on Survivor 46 and made it to the final four before being eliminated on Day 25 after losing the fire-making challenge. She was known for her strategic gameplay and memorable personality.
The Millionaire Controversy
During her time on Survivor, Liz claimed to be a millionaire. After the show, she clarified on social media: “I’m not a millionaire. I said that to minimize my threat level and to make folks take me less seriously. It worked until it didn’t. I’m actually a single mom supporting three households on just my income”.
In good news, Liz bought her first house in her dream neighborhood on her dream street after Survivor ended, and she didn’t need Survivor money to do it.
Strategic Gameplay
Liz typically stayed abreast of the strategic dynamics within the game, though she tended to overstate her involvement in a number of the season’s major blindsides. She successfully orchestrated votes and played an active strategic role before being eliminated at the final four.
Key Lessons from Liz Wilcox’s Success
1. Simplicity Wins
You don’t need complex funnels or expensive tools. Liz asks herself two questions when stuck: “What would this look like if it was easy?” and “What would it look like if it was fun?” These questions get her out of the dark.
2. Volume Over High Tickets
You don’t need a high-ticket offer to create a thriving business. You just need to know your audience, deliver value consistently, and keep them engaged.
3. Focus on One Thing
Liz’s advice: “Double down on one thing that ‘works’ for you. In my case, it’s been email”. She didn’t spread herself thin across multiple platforms or strategies.
4. Make It Accessible
Email marketing should be a skill everyone has a right to learn. It’s the number one thing you need to convert followers into paying customers. It’s the only way to actually own your content so you can still make money when social media sites crash and burn.
What Makes Liz Wilcox Different
Real Results, Real People
One member shared: “I’ve been exposed to a lot of email marketing over the years, but your approach makes it accessible and simple. As a result of my last email, I was commissioned for a few pieces of art. $2,500 worth”.
Teaching Style
Liz is an email strategist and keynote speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails people want to read and purchase from.
She contributes to MarTech and has been featured on podcasts like Smart Passive Income. Her articles cover topics like using video in email marketing, AI in copywriting without losing personal touch, and Black Friday email strategies.
No Marketing Fluff
Liz’s unconventional but honest approach to marketing centers on one belief: Email can and should be simple. After all, it’s the foundation for your business. She teaches the skills needed to build that know, like, trust thing which equals revenue in your pocket. All without the marketing fluff.
Comparing Liz Wilcox’s Approach
| Traditional Email Marketing | Liz Wilcox’s Method |
|---|---|
| Complex funnels taking months to build | Simple newsletters written in 20 minutes |
| High-ticket courses ($2,000+) | Affordable $9/month membership |
| Formal, business-like tone | Casual, fun, personality-driven |
| Focus on 1-2% conversion rates | Aims for much higher conversions |
| Multiple software tools needed | Write directly in email provider |
| Heavy theory and strategy | Actionable templates and examples |
Frequently Asked Questions
How much does Liz Wilcox’s email marketing membership cost?
The membership costs $9 per month. An annual pass is occasionally offered for $108 with additional courses included.
What results can you expect from Liz Wilcox’s templates?
Liz’s welcome sequence lines have gotten her over 40% open rates. Members report seeing sales within the first week of implementing her emails.
Is Liz Wilcox really a millionaire?
No, Liz clarified she’s not a millionaire but supports three households as a single mom through her business income.
Did Liz Wilcox win Survivor?
No, Liz was eliminated on Day 25 after losing the fire-making challenge at the final four.
What platform does Liz Wilcox use for email?
Liz uses ConvertKit and writes her emails directly in the platform.
Conclusion
Liz Wilcox proves that email marketing success doesn’t require expensive courses, complex funnels, or years of experience. Her journey from struggling RV blogger to six-figure entrepreneur shows what’s possible when you focus on simplicity and value.
As a single mom who left a marriage with no plan or cash, Liz built more than she ever dreamed possible. Her story isn’t just about business success. It’s about believing in yourself and making things work through determination and smart choices.
Whether you’re just starting with email marketing or looking to improve your results, Liz Wilcox’s approach offers a clear path forward. Start simple. Send consistently. Focus on building real relationships with your subscribers. The rest will follow.
